Evaluation Question 7: Looking back at your preliminary task, what do you feel that you have learnt in the progression from it to the full product?

Here is my preliminary task again;

Looking at my preliminary task, I can see that there was not much structure to it, and the editing was done quickly so it does not properly flow in some areas. However in it we did start with a good establishing shot that allowed us to show the audience the surroundings and set the scene for them. This is something i then tried to input withing my opening sequence as an establishing shot allows the audience to understand the relationship between any characters if there are multiple in the scene, and also what will follow on from the scene. To compare between the first establishing shot of the preliminary task and then a screenshot from my actual finished opening sequence. We can see that both shots allow the audience to see where the scene is set. My preliminary task is set at school and Emily is entering a classroom. Whereas in my opening sequence, we see the setting is a car park with a lift. However this shot is more focused and is slightly more zoomed in and closer to the actor as if the camera is following them. Also you can see that the camera placement is different, as in the preliminary task the camera was just a phone that would of been held chest height, whereas the camera in the opening sequence was held at eye level to almost give a point of view of the filmer. emilyharris unnamed

Another transition that is similar in my preliminary task to my opening sequence, is where the actor in one opens a door with their hand, and then in other the actor presses a lift button with their fingers. This shows in my preliminary task that the actor is going into the classroom and uses the handle to open the door. In my opening sequence, the actor presses the lift button with his fingers, symbolising that he will soon enter the lift. However it is clear to see that in my preliminary task, that the match on action was poorly framed and had nothing added to it to make it look better. emilyharris1 Screen Shot 2015-04-17 at 13.15.48   Here is a video commentary of myself taking about weaknesses in my preliminary task that helped me make my opening sequence better;


Evaluation Question 6: What have you learnt about technologies from the process of constructing the product?

To answer this question my group and I decided to do an audio commentary explaining all the different things we learnt about technologies during the process of making our media products. These range from:

  • Final cut pro (to edit)

Screen Shot 2015-04-17 at 13.15.27

  • Free websites (like storyboard that)

Screen Shot 2015-04-27 at 12.11.32

  • Nikon D3200 (camera used to film)

nikon-d3200-kit-af-s-dx18-55vr-2 intro

  • Youtube tutorials

y3 y1

  • Adobe Flash/Photoshop (film ident)

Screen Shot 2015-04-27 at 12.14.28 Adobe_Photoshop_screenshot

  • Launch pad/Garage band (sound track)

launch pad Screen Shot 2015-04-27 at 12.13.19

Evaluation Question 5: How did you attract/address your audience?

Looking at popular films that have similar elements to our opening sequence e.g. Lock out, Kidulthood etc it was clear that by using swearing and adult themes, teenagers are more interested as there are certain things that they cannot do that they wish they could.

Our target audience are also at the age where things like sex, drugs and violence excite them and so therefore by including things like that in an opening sequence/film, you will get the audiences attention.

By doing a survey, we were able to see what genre was suited to what age group, and which was most popular out of the 30 people we asked.

Here are the questions we asked:

Screen Shot 2015-04-20 at 13.43.37

As our target audience are teenagers we decided only to ask 11-19 year olds as this covers the whole age range. Here are our results:

Screen Shot 2015-04-20 at 13.43.48

Screen Shot 2015-04-20 at 13.44.02

Screen Shot 2015-04-20 at 13.44.15

After looking at the film classification and the topics/aspects that are associated with the ’15’ age classification, we decided to look at what the 15 year olds and older we interested in, and these were horror, comedy and action. From this we then decided that we would make an action film, as it was abit different to what others in our class were doing and allowed us to incorporate the adult themes of a ’15’ film into it effectively.

Once we finished our opening sequence, we decided to get some feedback from a range of people from friends and teachers both that took and knew about media and those that did not.

Here is a video of the feed back i collected:

The feedback is both positive and negative which gives us good pointers as to what we were successful in our opening sequence and also what needed to be improved, and i can say that my group and i agree with the statements made about how sometimes the footage can get confusing between the chase scene and trying to establish characters.

Evaluation Question 4: Who would be the audience for your media product?

Our target audience are older teenagers for the ages of 16-19. As our opening sequence uses ideas of drug abuse and adult themes along with swearing we have decided to give our sequence a film classification of 15. We decided this as when researching into the British Board of Film Classification we learnt that our film would most likely not be suitable from anyone under the age of 15.

From the official BBFC website- http://www.bbfc.co.uk/what-classification/15 ;

“What does the 15 symbol mean?”

No-one under 15 is allowed to see a 15 film at the cinema or buy/rent a 15 rated video. 15 rated works are not suitable for children under 15 years of age.

Are there any limits on what sort of theme a work can have at 15?

No theme is prohibited, provided the treatment is appropriate for 15 year olds.

What might I see in a 15 rated film or video?

Any of the following:

  •   strong violence
  •  frequent strong language (e.g. ‘f***’).
  •   portrayals of sexual activity
  •   strong verbal references to sex
  •   sexual nudity
  •   brief scenes of sexual violence or verbal references to sexual violence
  •   discriminatory language or behaviour
  •   drug taking

I believe that this age classification is correct to the genre of our opening sequence, and would follow it throughout the rest of the film should we ever continue it. By using urban mature themes combined with violence, we have envisaged that the target audience that would watch our opening sequence would look like any average teenager above the age of 15.

Why would they watch our opening sequence and want to watch on?

We devised our opening sequence around the adult themes of drug taking and violence, which are things that happen in the world around us, and that sometimes is what is associated to the misunderstood youths of today, and this is done by using George as an icon to represent that. Therefore by enticing them with action and fast paced footage they are going to want to see more. Do the bag guys catch up with him? Is he actually doing drugs? Is he on his own?… are all questions people will ask themselves after watching our opening sequence.

Also the grunge music that is used in our opening sequence will appeal to my groups generation is that is what tends to come out at the moment in the charts and what you hear being played at parties etc.

Evaluation Question 3: What kind of media institution might distribute your media product and why?

When it comes to real media products, there are important steps taken to make a film get the numbers in the box office and this is all down to ‘Film Distribution’. Depending on the sort of film and who make it on what scale will determine what independent distribution company will be willing to buy the film and distribute it.

As my group has made an independent low budget film, that is far less extravagant then a hollywood film, there are only a few media institutions that distribute independent films. A few of these are Film 4, Vertigo Films and DNA Films. Media Distribution is a process that allows a film to be distributed and this is done through a distributing.

Here is a slideshare i made all about film distribution in the UK;

In our opening sequence, my group and I decided to make our own ident with its own logo to go with it, and this would be for our own distribution company that would essentially distribute our film for us. Coming up with a name for the ident was not too hard, as we wanted to keep it simple and short, so by putting the first letters of the boys names together in age order we got ‘VGI’ we then just added ‘Media’ on the end to make it sound legitimate.

Making the ident was a little more difficult as we could not decide on how to do it whether to draw it, or just make a gif. At first we made an ident on Adobe After Effects CS6 with lots of vibrant colours hat swirled around and then just the words in black writing . However after we changed our whole idea last minute we also decided to change the ident to something more simple yet effective.

We looked all the different well known distribution companies for inspiration;

distribution-companies-1-638 giphydisney

giphydream giphyfox

We then all decided to make gif that is short with our ‘VGI Media’ in it. We make it on adobe flash with a free template then went on a free gif making website and then we exported it as a file to be added into our opening sequence.

Evaluation Question 2: How does your media product represent particular social groups?

Our opening sequence will feature five boys aged 17-19 that will play different roles of boys from different social groups. In the sequence The main character George plays a drug dealer/taker that is about 18. This is done through certain clothes that are high street fashion etc, as that is what teens tend to wear. The three coloured boys in the chase are around the same age as George however they are in a different social group so in order to make that clear they are wearing more casual clothes like track-suits and hats to make them more dangerous looking. By making all of our actors wear separate clothing their characteristics are not in any way similar allowing them to be seen as different social groups.

Here is George, he plays the main character. We used him as the main character, as he has quite a young face for his age and that is what we want in order for the audience to understand that he is 18, taking illegal drugs and wanted by some dangerous people.

IMG_2445  IMG_2446

We did not put make up on him as this would not look natural, however we made him wear clothes that are stereotypical to his age and his social class (middle). In the opening sequence it becomes clear that George is the protagonist and wants to be out of harms way. We targeted our audience by using George as the protagonist to reflect the audience and make them believe in adult situations and that sometimes, people are still young before they get dragged into trouble.

Here is Isaac, he plays the man watching the CCTV. We used him for this character, as he is a tall older more mature looking teenager that when dressed appropriately looks older then he actually is.

IMG_2379 IMG_2380

We also added no cosmetics to his face, however we set the scene by making him wear business attire and this allowed him to seem of high importance and of a higher social class compared to the other characters in the media product. Once we see that Isaac is watching George on CCTV, we start to wonder if he is after him, allowing the audience to see him as the antagonist in the piece. We targeted our audience through the office space and adult themes that drugs are real, and if they were to do it they could find themselves in this situation.

I do not have any pictures of our extras in our media, however we picked them specifically for our piece to set a stereotype that people tend to have about ethnic minorities being the ones to be involved in crime and violence. By having them chase George, and seem to be talking on the phone to Isaac, it allows the audience to think that the extras are of lower social class as they run around doing someone else’s dirty work. We targeted our audience through these actors to reflect on the multi-cultural world we live in.

Evaluation Question 1: In what ways does your media production,use,develop or challenge form and conventions of real media products?

For our opening sequence we spent a great amount of time(probably more than we should of) planing and making sure our visual style is right. This is because a key part of a film is the visual style, and before anything can be filmed it is essential that the setting, characters, costume, genre and narrative are right as that is what makes a good film. All good directors have their own individual style and after doing so research I found an article written about 7 modern directors that have distinctive visual style, this means that it is important; http://www.cheatsheet.com/entertainment/7-modern-directors-and-their-distinctive-visual-styles.html/?a=viewall

Every film in the history of films has a setting. It can be anywhere from a school to a chocolate factory, but obviously the setting will change to be appropriate to the genre.For our setting, we used the facilities around us and as the genre of our film is urban/indie, what a better place to film then the streets of Peterborough to set the scene. As our film is set in the modern day, we have made sure that our setting allows the audience to understand that and by showing things like the lift and CCTV shows technology which is also an indicator.

Real media products have a title sequence, but depending on the producers of film, means the titles will always look different. The titles are there to inform the audience of the important people of the film, for example; whom the film stars, the director, the make-up artists etc. There are several different ways to present titles withing a film and here are three different examples;

The film ‘The Breakfast Club(1985)’ has a title sequence that is completely separate to the film:

The film ‘The Girl with the Dragon Tattoo(2011)’ has a title sequence with its own short film which is related to the film but separate:

The film ‘Toy Story(1995)’ has the titles over the footage of the actual film:

For our Media product, my group and I decided it was best if we incorporate the titles into our footage by adding in the titles to show throughout they opening sequence just like in the ‘Toy Story’ title sequence.

Screen Shot 2015-04-27 at 12.25.05 Screen Shot 2015-04-27 at 12.23.08

Screen Shot 2015-04-27 at 12.21.34 Screen Shot 2015-04-27 at 12.23.40

In order to show that our media product uses conventions of real media products, I have found come comparison shots to show similarities to popular films.

Here is a shot from ‘Captain America’ to compare with a shot from our opening sequence. In these specific shots, both the main characters are running away from the antagonist. In both shots, you see a lot of the setting and also in the background the reason they are running away.

Captain-America_-The-First-Avenger-Movie-Trailers-iTunes Screen Shot 2015-04-17 at 13.07.31

Here is a shot from ‘The Hunger Games’ to compare with a shot from our opening sequence. In these specific shots, both the characters are watching over the protagonist, showing that they are superior. In both shots, you see the victim they are watching over, and only the back of the character to show a point of view.

President-Snow-watching-Katniss Screen Shot 2015-04-17 at 13.06.14

The narrative of our film is about an 18 year old boy caught up on drugs, that eventually ends up with him getting into trouble. The sorts of films that also use a narrative like this are ones like ‘Kidulthood’,’Get Rich or Die Tryin’,’City of God’ and ‘Juice’. Our characters represent youngsters that are on the drugs scene, that could potentially be part of gangs and violence. When putting young adults in real life scary situations, the audience will feel compelled to not want to get into that sort of trouble, and as our target audience are around the same age as the main character, hopefully it will give them a feeling that keeps them away from giving into peer pressure etc.

Audience Feedback

Here is a video of feedback i have collected from some audience members that have watched our opening sequence. Some of the people are media students and some are not so there is a range of opinions from people with media studies knowledge and with just a love for films.