Evaluation Question 5: How did you attract/address your audience?

Looking at popular films that have similar elements to our opening sequence e.g. Lock out, Kidulthood etc it was clear that by using swearing and adult themes, teenagers are more interested as there are certain things that they cannot do that they wish they could.

Our target audience are also at the age where things like sex, drugs and violence excite them and so therefore by including things like that in an opening sequence/film, you will get the audiences attention.

By doing a survey, we were able to see what genre was suited to what age group, and which was most popular out of the 30 people we asked.

Here are the questions we asked:

Screen Shot 2015-04-20 at 13.43.37

As our target audience are teenagers we decided only to ask 11-19 year olds as this covers the whole age range. Here are our results:

Screen Shot 2015-04-20 at 13.43.48

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Screen Shot 2015-04-20 at 13.44.15

After looking at the film classification and the topics/aspects that are associated with the ’15’ age classification, we decided to look at what the 15 year olds and older we interested in, and these were horror, comedy and action. From this we then decided that we would make an action film, as it was abit different to what others in our class were doing and allowed us to incorporate the adult themes of a ’15’ film into it effectively.

Once we finished our opening sequence, we decided to get some feedback from a range of people from friends and teachers both that took and knew about media and those that did not.

Here is a video of the feed back i collected:

The feedback is both positive and negative which gives us good pointers as to what we were successful in our opening sequence and also what needed to be improved, and i can say that my group and i agree with the statements made about how sometimes the footage can get confusing between the chase scene and trying to establish characters.


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